Raph: Just thinking about like the
people involved in your business

you're, what you're creating here.

I feel like the way you talk
about like what it is and giving

parents a space to take a break
and kids having a fun experience.

I, It sounds very community minded.

and kind of curious if you can
talk a little bit about that, like

what community means, for you

Alex: Community is such a big
importance to what I'm doing at Bubbles.

As a mom who went through postpartum
depression, not having an outlet

to just get out of the house,
with my baby at the time and talk

to other moms was a challenge.

I managed to get through it and I
did find my community, but I want

Bubbles to be that space for new
parents who do need an outlet.

If you need a cup of coffee, come
over, like I'll hold your baby for you

while you sit and have a little cry.

Like, no problem.

It doesn't have to just be about hair.

It really is about creating that
environment for people to go

through what they're going through.

So these things exist, but
they don't really exist in

the area where I'm living now.

So just creating a business that
really puts women and families at the

forefront is really important to me.

I'm not going to do it if
it doesn't work for women.

And then the other aspect of the impact
from the kids perspective is again, giving

them a space where they can be themselves

and, Letting them use things
that are designed for them.

Nothing is designed for children.

There's playgrounds and stuff like that.

But those are public spaces.

There's not that many businesses that
are like, Hey, what do you want to do?

What's going to be fun for you?

Let's do it.

Raph: Hey folks and welcome to another
episode of the sustainable tech podcast.

Today.

I've got another amazing guest.

I met her at startup
Fest during the summer.

And I just was really inspired by the
way, she talked about her business, her

background, the things she'd been doing
and the intersection of technology,

community building, and all kinds of
other stuff that just kind of bubbled

together and bubbled is really the,
the word to use here because she

is Alex Weaver Crawford founder of
bubbles hair care for kids and she's

got an extensive background in design
in communications in the tech sector.

And she's applying that stuff in a
bunch of different ways with this new

venture bubbles haircare for kids.

Before the interview, it really
struck me the way she talked about

community and purpose and these things
in terms of building a business but

that felt so much more concrete after
I interviewed her for the podcast.

I think what she's building and this sort
of community centered effort to create a

space that feels supportive for parents,
for women, for kids is really inspiring.

So I hope you enjoy
listening to the interview.

As much as I enjoyed recording it.

Here's my chat with Alex.

Hey Alex!

Alex: Hi, Raph.

How's

Raph: How's it going?

I'm doing alright, how are you?

Alex: I'm good.

I spoke over you, didn't I?

No, I'm great.

It's so great to see you
again after StartupFest.

Raph: You too!

How have things been?

Alex: Things have been really good.

Uh, I've been traveling quite a bit
this summer, uh, and, uh, we're just

about to sign the lease on Bubble's
flagship location here in St.

John.

Raph: Amazing!

Cool!

So, yeah, with that, how about you
tell us a little bit about Bubbles?

What is Bubbles?

Alex: sure.

Um, Bubbles Haircare for Kids is
a hair salon concept exclusively

for kids that makes it fun for
them and easy for their parents.

So really, it's a hair salon.

Kids can come in.

We've got decor that's specific for kids,
make them feel comfortable and welcome.

And the process is easy for parents,
so they can prepay for appointments.

Moms or parents with long hair
can come in for blowouts while

their kids play in our play area.

It's really just something that's
designed for kids because there's

not a lot of things in this world
that are specifically for kids.

Kind of giving parents a bit of a break.

So, you know come have a coffee
get a blowout get your kids

a haircut and Just have fun.

That's that's what we're all about

Raph: That's awesome.

So I'm kind of curious, how, how did
you, A, decide uh, that you wanted to,

to build this and sort of what, what
in your uh, led you to to figure out

that there was, there was this problem?

Um, yeah, what happened?

Alex: It's a really good question.

And what happened to you is sort of like
a good way to frame it to be honest Maybe

I'll dive into a bit of my background
with the caveat of you don't have to do

what you studied in school to do what
you want to do with your life, because,

I mean, I started off with a business
degree, and then I dabbled in fine

art, so I ended up with an undergrad
in business and fine art, so I knew I

Raph: Love it.

Alex: creative, but my, like, Calgary
oil and gas family past forced me into

business, but I'm so glad I haven't.

I'll get back to that.

Um, so with the creativity part,
I decided to go down the path of

design and specifically architecture.

So I have an undergrad, another
undergrad in architecture and

a master's in architecture.

So that's kind of, I spent my
twenties as a full time student

and, um, you know, popped out at
30 being like, Oh, what the heck?

Like, What am I actually going to
do with my life now that I have

this, like, massive skill set, um,
and, and not really interested in

pursuing capital A architecture.

And when I say architecture, I mean
building science and not software

engineering and architecture.

I might as well mention
that on this podcast.

Raph: On the tech podcast, yeah.

Alex: Yeah.

Um, so right after graduation,
I went into opening essentially

my own creative agency.

So with my husband, he's
a software engineer.

We did website design, branding.

I know you and I spoke about this quite
a bit at StartupFest because it's what

you're doing too, uh, with really the
goal of just making things look good and

work really well for other businesses.

So I had this.

This, I got to work with great companies
and small shops and small businesses and

artists create how they want to present
themselves in the real world through

architecture and branding and online.

But I always wanted to do something for
me and I never really got to do that.

And, and I, I was always looking
for something that, that I could

design and build like how I had been
designing and building for my clients.

in my creative firm.

So that was, that was always kind
of low key in the background,

like, what are you going to do?

You're going to put, you're
going to want to build something.

How are you going to make this happen?

Um, and then I became a
parent seven years ago.

And my daughter has,
Really thick, long hair.

Like, well, she was born with quite long
hair for, for a baby, but she has long

hair now and it was like impossible to
get her hair cut and everything sucked.

Like she didn't like
going to the hairdresser.

I love going to hairdresser, so I thought
it would be this neat experience that

I bring my kids to the hairdresser, my
hairstylist didn't want to cut kids hair.

Yeah.

And I was like, Oh crap.

Like, where do I take her?

Cause she has, she needs a haircut anyway.

So, you know, I dabbled with like at home
haircuts and she looked like a bit of like

an indie rock star for a bit with like
uneven bangs and like mismatched lengths.

And I mean, she looks great.

Whatever she does doesn't matter, but
it didn't feel like how I wanted it.

And growing up in Calgary, we
had this salon called Beaners

Fun Cuts for Kids, and they did,
and that's what I grew up with.

So you just, I was kind of like, where's
the kids hair salon in Atlantic Canada?

Um, so that was kind of,
again, in the back of my mind.

Um, and about 2018, my husband
and I went to Australia,

where he's from, in Melbourne.

And, um, they have kids hair
salons, and we brought our

daughter into one of these salons.

And I looked around and I was like,
this is an amazing experience for her.

There's chairs that are
shaped like airplanes.

Um, everybody is really nice.

Things are child sized.

So, you know, there's
low, low level sinks.

So when she goes to the washroom,
she can wash her hands and

it's right sized for her.

But that never happens.

Always a really great experience.

That really set it off for me, Raph.

And that's when I was like, I can do this.

I can do this better.

And

it's no doubt on where we went, but
using that skillset that I talked

about, I can design and build and market
and brand and create an experience.

That's really fun for kids.

And I don't need to hire
anybody to do it like I have it.

Oh, caveat.

I don't cut hair.

I actually have to

hire

Raph: That is, that is one thing.

Alex: Yeah.

So besides the actual cutting of
hair, which I'm sure we'll get into,

Raph: Yeah.

Alex: that's kind of
how I got to where I am.

That's what happened to me.

You want to open a kid's hair salon.

Raph: Nice.

I love I'm kind of okay.

So you, you decide you want to do
this thing that you've seen in a

couple other places, and you think
you can bring your skill set to

improve the experience, the business.

what, What specifically do you think,
like your, your background, uh,

like is, what is in your background
that, that's going to make this, uh,

A special, different, like, what's
the unique thing about bubbles?

Alex: Well, you, with my skillset, it
really is that kind of merge of design,

both physical design, so architecture
and spatial building, um, mixed with

the branding and then mixed kind of with
my husband's skillset of creating, um,

technological solutions that work better.

So an example of that is, oh my
God, like, I don't know if you have

it out in Vancouver, you're in BC.

Raph: I am in Vancouver.

Alex: Um, like if you go to
a barbershop, sometimes you

can't even pay with your card.

Like it's cash only.

So like things like, Hey, guess what?

We're going to be able to offer
you payment with your card.

You can tap or you can prepay.

So when you're

Raph: Online booking?

Alex: your kid, you can online book.

So it's just those types of things.

Yeah, I know.

How, how is it 2024 and like 90
percent of hair salons aren't using.

easily accessible technology
to help their processes.

So mix kind of the design aspect and
the marketing from my past with like

the ability to apply, um, technology.

And I think it's really an
easy thing for us to do.

That's not easy for everybody else.

Raph: Yeah, that, that
makes a lot of sense.

And on the flip side, okay, so
that's what you bring to the table

and, and from your background.

And then brick and mortar, like,
I feel like that's very different.

You didn't say anything previously about
ever doing anything brick and mortar.

So

what's what's that side of things?

Alex: It's, it's stressful.

And I think, um, as we talked about in
Montreal at StartupFest, I've been looking

at this physical location to open the
shop for like months now and like, Somehow

the landlord has, like, graciously let me

delay and delay and
delay signing the lease.

It is scary, and I don't have a lot
of experience in that, but again,

I do have experience, um, you
know, we've done a little bit of

residential development, for example.

So I have that experience where it's
not, again, it's not brick and mortar

shop, but it is physically building.

I know it's still not the same, but,
um, another great thing, and I'll give a

plug to Propel, which is an accelerator
that I'm currently with, they pair

you up with a mentor and my mentor,
had exited after building a successful

chain of restaurants in Atlantic Canada.

And his wife is a hairstylist, so having
him as part of my team, although not

formally, he doesn't have any stake in
the business, but having him to talk to

every week and talk about things like.

Is this lease look okay to you or
is it going to like screw me over?

Those types of questions from somebody
who has gone through the brick and

mortar experience where he had not
done that in the past has been really

helpful and has like bolstered my
confidence to be able to do it.

Raph: nice.

That's awesome.

Um, I'm curious, what's been like the
most, uh, I don't know, the most different

sort of thing, like the thing that
you've learned that you're like, oh, that

is, that is not what I was expecting.

Alex: Um, the hair is the
hair industry in general.

Like, um, let me give you an example.

And I was looking for employees and I
was like, oh, great, I'll put an ad out.

You can't advertise for a barber
and a hairdresser at the same time.

You have to be one or the other.

These are

like two boring factions, like, you,
you can't be a salon and a barber shop

at the same time, so there's no way
I could hide, there's, and this is,

this is kind of like topical in St.

John because there's so many
barber schools here, but there's

very few hair stylist schools.

So I was like, great, I'll open this
hair salon and I'll hire barbers.

No, like you can't get insurance.

If you do that, you are not going to be
able to like, please either association.

You will not be able to get a certificate
of business, like from either of

them, if you try to mix the two.

So early on, I learned that
they're very different, but.

They're not different, but they're
different in that you can't, you

can't have both at the same time.

So that's been really interesting.

Um, learning about what motivates
hairstylists as employees has

really been a big thing for me.

What I've landed on in terms of the
HR package and compensation is really

like, hey, I'll pay you more and you
don't have to deal with the day to

day drama that you might be dealing
with at a high end hair salon where

there's multiple egos and personalities.

And no offense to any of them because they
have helped me get to where I've been,

but it was just something that I wasn't
aware of before I started this journey.

Raph: Yeah, that makes sense.

Just thinking about like the
people involved in your business

you're, what you're creating here.

I feel like the way you talk
about like what it is and giving

parents a space to take a break
and kids having a fun experience.

And I, it sounds very community minded.

Um, and kind of curious if you can
talk a little bit about that, like what

community means, for you and maybe
also dig into like, like, your vision

and mission and your impact and yeah,
how you frame all of those things.

Alex: sure.

I'm glad that you brought that up, Raph.

Like, community is such a big
importance to what I'm doing at Bubbles.

As a mom who went through postpartum
depression, not having an outlet

to just get out of the house,
with my baby at the time and talk

to other moms was a challenge.

I managed to get through it and I
did find my community, but I want

Bubbles to be that space for new
parents who do need an outlet.

If you need a cup of coffee, come
over, like I'll hold your baby for you

while you sit and have a little cry.

Like, no problem.

It doesn't have to just be about hair.

It really is about creating that
environment for people to go

through what they're going through
because they don't really exist.

Honestly, at least where we
are here in Atlantic, Canada.

And that kind of runs into
employees as well, as like a female

entrepreneur and business owner.

I want to make businesses
that work for women.

So, um, for example, the first stylist
that I've hired, she's got a couple

of kids and there's a gap between
three and five where her kids are,

maybe they're going to go to daycare.

We're not sure yet.

We're still working that out.

But for

Raph: yeah.

Alex: it's important for
that, that works for us.

So we're going to, there's a space
in the salon where we're going

to be able to bring our children.

Raph: I love it.

Alex: Yeah, so it's like, I want
this to be able to work for us.

I don't want her to feel that,
okay, it's either my career

or being a stay at home mom.

I'm really trying to bridge
the gap and bring it together.

This is not popular, but I did
have, I've heard of this before.

I mean, I've worked at architecture firms
that have had childcare in the building.

So these things exist, but
they don't really exist.

In this, in the area where I'm living now.

So, um, again, just creating a business
that really puts women and families at

the forefront is really important to me.

And I was talking to someone the
other day, I'm not going to do

it if it doesn't work for women.

Like, I'm just not going to.

So those things are
really important to me.

And then the other aspect of the impact
from the kids perspective is again, giving

them a space where they can be themselves

and, you know, letting them use
things that are designed for them.

Nothing is designed for children.

There's playgrounds and stuff like that.

But, um, but those are public spaces.

There's not that many businesses that are
like, Hey, What do What do you want to do?

What's going to be fun for you?

Let's do it.

So, um, and then because they have a
space for themselves and, uh, stylists

who are listening to what they want to
do and how they want to project who they

are through what their hair looks like.

Uh, is really important and it builds
confidence and, and self esteem.

And that's the other half of it that's
super important to me is I don't

care what, what it looks like, but
as long as those kids leave, leave

the door feeling like they look a
hundred percent to them, awesome.

Raph: Nice.

I

love it.

Alex: So that's really
important to me too.

Raph: Cool.

Um, I'm, I want to go down a
little path here that I don't know

how, how we'll make, how we'll

Alex: Go down the

Raph: I'm kind of curious because
this is a tech podcast after all.

Like if you can talk a little bit more
about like how tech fits into your

business, whether it's operationally,
whether it's on like the customer side,

whether it's, um, any of those things.

And I guess also more how like
your background, uh, like helps

you integrate those things and how
you think about tech in the context

of building a business like this.

Mm

Alex: Yeah, I, it's obviously a good thing
to talk about for your podcast and for me.

And I had a bit of time to think about
this and like, what's my tech stack?

Like I use it, I use so many different
pieces of technology every day and

I haven't even opened the doors yet.

So like I mentioned, we use Square for
POS, um, scheduling our appointments

and scheduling our employees.

Um, That's amazing.

I've been really impressed with
them actually, because I thought

with my marketing experience,
I would need to use HubSpot.

And we do use that, but, but
Square really has most of the CRM

capabilities that I need, which is
again, awesome, because it's a lower

cost to just use one rather than two

.
Other things like for design wise, I
use the Adobe Creative Suite to create

a lot of my, um, Designs, and then bring
them into Canva to create the assets

with them so I can share with people.

So, the ability to share
things on Canva is great.

And I used to be a Canva hater, but now

I

Raph: yeah,

Alex: forget.

Like, don't tell anybody.

Raph: I have the same transition,

Alex: It's like
embarrassing to say almost.

And the other thing that I use
all the time is Chat GPT and like

Canva's like native AI piece as
well to help me write my content.

Like, it's, it's good.

And like, I know people were talking about
it, but I was always kind of like, okay,

I use it, but I don't talk about it.

But I thought it'd be good
to mention it on a podcast.

Like, Like,

I use Chat GPT.

Yeah, I read it and have to edit it.

But.

Especially the Canva's AI, like, I
feel like it's got my brand voice now.

Like, we've really trained it to be able
to use the type of tone that we want.

So that's been really amazing.

And it saves so much time.

So, yes, definitely an
AI adopter over here.

And, You'd never think this.

I remember at Startup Fest, somebody,
we're in a loud networking setting.

I think you were nearby
because I told you about this.

Um, and this lady couldn't
quite hear what I said.

And she goes, are you
using AI to cut kids hair?

No, but yeah, like, no, um, there's
not like a Edward Scissorshand robot

by like an LLM or whatever, but
I use it in my marketing strategy

and it's a huge tool for me.

So, that's how I use it.

And then on top of that, like I mentioned,
we're building, um, our physical space.

So I use AutoCAD and for 3D
modeling, I use SketchUp.

There's so much tech in my every day and
it helps me be able to communicate with

my customers and helps them be able to
book and pay for their appointments and

for me to help schedule my employees.

So it really is a tech enabled
startup and People would never know

that if you don't talk about it.

Raph: yeah, that's awesome, I love it.

I'm curious, how do you, like,
what's your process when you, like,

how do you evaluate a technology?

How do you decide, like, okay,
this is going to be the thing

I'm going to use, and why is it?

I don't know.

I have a tendency to just try
everything and just be like,

oh, cool, let's just, yeah.

Alex: Yeah.

I try, I've tried everything.

Like I've, I've used a few different
design softwares to kind of get

where, to where I want, or like
websites, another one, like, do I

want to use a Squarespace site and
pay for it for the rest of my life?

Or can I actually make WordPress
work for me without putting too

much, you know, time and energy into
making something that will inevitably

break because a plugin won't work.

And then it's so like

I try everything too.

And, and again, as, as a creative
agency, like you guys, like you, it

really depends on the application, but
I've tried a lot of different things.

And I, and I've really
settled on what works.

Again, the good example
is like the HubSpot.

I thought I would just give all my money
to HubSpot and, and that would be great.

And I could do all my, my intake
forms and everything right there.

But then when I found out that
Square does it too at a much,

Raph: Yeah.

Yeah.

Alex: And remember to cancel
the subscriptions when you

decide to not use it anymore.

Because the amount of things
that I'm just paying for in the

Raph: So many subscriptions.

Yep.

I heard recently about like these,
I mean, they're more enterprisy,

but like the subscriptions to manage
subscriptions, like tools to help

you manage your SaaS products.

I'm just like, I feel like soon
we'll just have SaaS products to

help manage the SaaS products that
help manage the SaaS products.

Like

Alex: Oh my God.

It's so, it's so crazy.

It's a, it's a little
meta thinking about that.

It's a bit too much.

To be honest.

Raph: Yeah.

Yeah.

Um, I'm curious if you
can like, tell me, so.

I feel like you've just
been an entrepreneur for

for forever, it seems like.

like, How did you, did you decide
to step into entrepreneurship?

Did you just kind of
trip and fall into it?

And like, maybe you can talk about
Entrepreneurship specifically in,

uh, in New Brunswick, like, uh,
I've talked to, uh, Fred Lafarge

a couple episodes ago, who spoke a
little bit to that, but yeah, like,

what's, what's your story like in that

context?

Yeah.

Alex: one because I think the
trip and fall analogy that

you mentioned is very true.

I didn't mean to do this.

Like as someone who's studied so many
different things and didn't feel like

I fit into any of those traditional
career paths, I felt lonely and

like I didn't fit in to anything.

It sounds so stupid saying it out
loud, but like, I knew I didn't want

to be an architect, but I wanted to
learn design at the highest level.

So when all my friends are going to get
jobs at these amazing, world renowned

firms, um, I didn't want to do that.

I, I thought I could.

Have more fun, make more money,
design better and design more

autonomously by doing it on my own.

So I kind of lost that community
of being an architect and you do

the things that architects do, you
know, or the same for business.

Like I didn't, everybody from my
graduating class at business school

went and got a job at like Pepsi or
L'Oreal in the marketing department.

But I thought that was kind of like
selling your soul to the devil, like

no offense to all those friends, but I
felt like I didn't have a place to fit.

And through creating my own agency and
now with Bubbles, I feel like you can

control the narrative and it wasn't an
intentional decision to say, yeah, I'm

going to be an capital E entrepreneur,
but it's, it's just something that

you've tripped and fell and fell into.

And then New Brunswick is
an interesting one too.

I'm glad that you mentioned Fred.

I met him and I listened to
his podcast that you guys did.

And, and I have to echo, like there's,
There's New Brunswick is a fun place

because if you want to do something,
I firmly believe you can do it.

This is a bit random, but I
moved from Guatemala to St.

John,

like, and, and we used to say todo
es posible in San Juan del Norte.

Like anything is possible in St.

John of the North, because I
felt like when I moved here, my

community immediately opened.

Everybody wanted to know.

What I was doing, who I was how
they could support me as I started

my entrepreneurship journey.

Like it was really supportive.

So there, I found there was
like an immediate community.

They might have not been like a
business community per se, but it

was a creative community, a community
of people who wanted to support

somebody who was new to their city.

So St.

John, like there's, You know, I'm not
from here originally, but there's always

going to be a big place in my heart.

I was able to connect with an
accelerator run at ConnectionWorks here.

And again, they were pretty good at
connecting me with the different supports

that are available for entrepreneurs.

There's not tons.

And again, if there's any grants out
there for female entrepreneurs, and if

anyone wants to give me money to start
my business, I will happily take it.

But, um, at least I know now the
avenues to go to to get, you know,

loans and lines of credits to be
able to get to where you want.

So it's supportive and I feel like
I can pick up the phone, call anyone

I need to, to get what I need done.

But I just wish there was a little
bit more support for the innovation

sector here in New Brunswick.

honestly.

Raph: Cool.

Well um, we are coming up to uh,
the end here and uh, we a, on a tech

podcast and we like to shout products
that might need a little shout out,

things that you find helpful, things
that you find, you know, products that

are cool and helpful in your life.

Uh, So do you have a
product to shout out, Alex?

Alex: Yes, um, I was toying up
which one to pitch on your show.

One is interesting, it didn't work
as well for me, and the other I

use every day, so I'm gonna go
with the one that I use every day.

Uh, it's a hardware piece, following
in Fred LaForge's footsteps here,

but I got, when I was an early
parent early young parent this light.

Called the Casper Glow Light.

Casper is a mattress company in Canada.

I think it's, maybe it's not Canadian,
but the mattress company, but they have

this little light and it integrates with
your phone and you can, it gets lighter.

It kind of is like a rise to wake light in
the morning as opposed to an alarm clock

and you can turn it on just slightly if
you have to get up in the middle of night

with your child as opposed to turning on
a light and the design is so comforting

and warm and it, it looks really nice,
but just the way that you can, you can

program it through your iPhone is awesome.

And there's tons of stuff out there,
but, but this one, like I legitimately

touched several times a day and I buy
it for my friends who are new parents.

I think I bought them 4 this summer,
so I don't know if Casper needs a

plug, but if you are a new parent
and you need something to help you

with your parenting journey, this
could be a good piece of technology.

Raph: Sweet.

Awesome.

Cool.

Well, thank you so much, Alex.

It was really fun chatting with you
and learning about bubbles and how you

got there and how you're building it.

And yeah, I really appreciate your time.

Alex: Yeah.

Thanks, Raph.

It's been so exciting
being on your podcast.

Raph: Cool.

Well, see ya.

Alex: Bye.

Raph: Folks that was my chat
with Alex Weaver, Crawford.

learned so much from her.

It's really inspiring to see these
kinds of community driven projects.

Um, love the way she, fits in her
sort story, her Uh, motivations and

her purpose building this business
as well as you talk sometimes about

how, fits into different kinds of
businesses fits into sustainability

into kinds of things in our lives.

just find it really cool to see people
who have that sort of tech background.

Um, bring it into other aspects
of their lives and their

businesses and their purpose.

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